On April 12th The PR Net hosted its second annual Future Focus Conference at Kimpton Eventi’s dedicated event space, SECOND, assembling top industry figures to discuss the future of marketing and communications.

The full day conference featured six panels interspersed with networking sessions, and attracted a diverse audience of senior executives from various sectors. Panels were themed around hot topics such as the reinvention of modern media,  the future of events & experiences (presented by Snap, Inc), what's next in influencer marketing (presented by Trend Companies), the effects and applications of AI, affiliate marketing strategies, and the value of brand marketing.

The Future Focus Conference provided attendees with invaluable insights about the latest trends and future predictions for the marketing communications industry. The networking breaks throughout the day were embraced by the audience, which included representatives from brands like Sephora, Bumble, Fritz Hansen, Hilton Hotels, Brunello Cucinelli, Turkish Airlines, Match Group, Pernod Ricard, J. Crew, Leading Hotels of the World and Campari Group, and agency leaders from M&C Saatchi, Weber Shandwick, BPCM, Magrino, H&S, Finn Partners, 5W, Derris, Quinn, Day One Agency, KWT Global, Karla Otto and LaForce. The summit culminated with guests gathering in SECOND’s bar area for the cocktail hour, enjoying cocktails by Redemption Whiskey, Gray Whale Gin, Cantera Negra Reposado Tequila and Josh Cellars Wines.

Image credit: Adele Makulova