Vince Camuto hosted the launch party for the new Wonderbloom Eau de Parfum, announcing Ava Phillippe as the Global Brand Ambassador for the brand’s scent-sational fragrance portfolio. Taking place at The Fleur Room in NYC with, attendees were invited to immerse themselves in the ethereal world of Wonderbloom.

Notable attendees included: Ava Phillippe, Deacon Phillippe, Hannah Mussette, Melina Varteresian, Mireya Rios, Dylana Suarez, Natalie Lim Suarez, Gia Ray, Shiny Liu, Tiff Benson.

In addition to meeting Ava and experiencing the enchanting new scent, guests were able to build their own bouquets with beautiful florals that match the notes of the fragrance, get their Wonderbloom bottle engraved with their name and commemorate the evening with a photobooth moment in front of a gorgeous floral wall, all while enjoying incredible music from DJ Hannah Mussette.

Image Credit: BFA/Sansho Scott and Peter Zwolinski