To celebrate their latest innovations, the Space Vibe Trilogy, CELSIUS Energy once again threw an out-of-this-world party in Coachella, CA, aptly named ‘Cosmic Desert’. A-list celebrities flocked to be among the first to experience the 3 delicious new flavors, Astro Vibe (Sparkling Blue Razz), Cosmic Vibe (Sparkling Fruit Punch), and Galaxy Vibe (Sparkling Strawberry Watermelon).  

The night wasn't just about taste buds, though. Guests enjoyed a variety of onsite activations and offerings, and headlining performances by global superstar T-Pain, the enigmatic group Two Friends, and DJ Xandra. 

This epic launch event demonstrated how CELSIUS has continued to keep its position as a top 3 player in the energy drink category by staying culturally relevant, further bolstered by its powerhouse partnership with PepsiCo in 2022, where the brand received a cash investment of $550 million in exchange for an 8.5% equity stake. 

Notable attendees included Megan Fox, Barry Keoghan, Emma Roberts, T-Pain, Halle Bailey, Charli D'Amelio, Taylor Hill, Landon Barker, Alessandra Ambrosio, Jasmine Tookes, Peyton List, Karrueche Tran, Tessa Brooks, Chantel Jeffries, Harry Jowsey, David Dobrik, Ryan Destiny, Nazanin Mandi , Inanna Sarkis, Brooks Nader, Sarah Jane Nader, Nicole Williams - English, Cara Santana, Two Friends, Chase Hudson, Ava Max, Shanina Shaik, Cierra Ramirez, Tara Yummy, Diego Tinoco, Keith Powers, Iann Dior, Madison Pettis, Ari (Lauv) Lef, Vinnie Hacker, and Nicole Young.

Images courtesy of CELSIUS Energy via Getty Images