Celebrity cult-favorite denim-label ICON Denim LA celebrated the launch of the ‘Smoothie’ capsule, a capsule within the Spring Summer 2024 collection embodying the Los Angeles smoothie culture, with an iconic touchdown in NYC: a party at the iconic Golden Diner on Wednesday, April 3rd from 6:30pm-9:30pm. Guests were immersed in the world of ICON Denim and the Smoothie capsule collection, dressed in the latest ICON looks and greeted by paparazzi style photography, diner food including burgers, fries, vegan grilled cheese and the venue’s famous honey butter pancakes, and custom elements including a branded bottled smoothie. Guests partied through the evening enjoying content-worthy food and gorgeous purple cocktails while sporting their new smoothie denim look.

ICON Denim LA welcomed top-tier press, influencers and VIP including Young Emperors, Arianna Margulis, Vanessa Fuchs,  Ambra Guittierez, Vienna Skye.

Image credit: Miguel McSongwe/BFA