El Mar has introduced a new player in the world of ready-to-pour beverages, bringing the spirit of Mexico straight to your glass—EL MAR Margarita Auténtica. This handmade, small-batch margarita is crafted with the finest ingredients, sourcing everything directly from Mexico, which gives it a truly authentic taste.

To celebrate the launch, EL MAR Margarita hosted friends, family, and industry veterans to an invite-only event at BDDW in Los Angeles. Attendees were treated to a classic EL MAR Margarita paired with tacos; a combination synonymous with Mexican fare.

To bring the authentic taste of Mexico to consumers, EL MAR Margarita hosted a pop-up event at El Granjero Cantina in The Original Farmers Market in Los Angeles. The event was open to the public and included margarita tastings and El Granjero Cantina’s delicious menu.

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