Target hosted an event in NYC to celebrate the upcoming launch of the limited-time-only Diane von Furstenberg for Target collection.

The Diane von Furstenberg for Target collection will exclusively offer Diane von Furstenberg’s statement styles, like the trailblazing wrap dress and iconic prints and patterns, as well as fresh takes on categories like activewear and tabletop. The more than 200-piece assortment will span women's, girls', and baby apparel and accessories, plus beauty and home decor, starting at $4, with most items under $50. Also, new for Target's limited-time-only collaborations, the collection will offer made-to-order furniture starting at $300. The Diane von Furstenberg for Target collection is a collaboration between the iconic fashion designer and her granddaughter, Talita von Furstenberg and will be available to shop beginning Saturday, March 23, on Target.com and in most Target stores, while supplies last.

The experience welcomed guests to The McCourt at The Shed, where they enjoyed an evening filled with immersive experiences and a pop-up shop offering those in attendance the chance to shop the limited-edition collection prior to the March 23 collection launch date.

Guests from the event included Kelly Rutherford, Haley Lu Richardson, Olivia Palermo, Kimora Lee Simmons, Aoki Lee Simmons, Kahlana Barfield Brown, Jordyn Woods, Jodie Woods, Brynn Whitfield, and Erin Lichy. 

Image credit: Joe Schildhorn/BFA, Matteo Prandoni/BFA, Rupert Ramsay/BFA