BPCM executed a luncheon event for Oribe Hair Care, hosting 45 press and influencers at Hinoki & the Bird in Los Angeles to celebrate the latest addition to its beloved Gold Lust Collection. Introducing Oribe’s Gold Lust Dry Heat Protection Spray, celebrity stylist Miles Jeffries provided a live demonstration for guests sharing educational details on the formulation and expert tips..

Image credit: Mik Milman