Niche luxury beauty brand POIRET celebrated its global partnership with Frieze during their star-studded reception event at this year's Los Angeles contemporary art fair held at the Santa Monica Airport on the evening of February 29th. The VIP preview drew notable guests to POIRET’s beauty lounge from the realms of beauty, art and media.

During this exclusive event, POIRET, a niche luxury skincare brand with the essence of timeless elegance and modern audacity, showcased their continued collaboration with acclaimed artist Laure Prouvost with the debut of her Oui Grow installation in LA.

As the night unfolded, guests were treated to exclusive previews of POIRET's ABSOLIFT products, including the ABSOLIFT CRÈME, meant for restoring the firmness and glow of the skin as well as the INFUSION D’ENERGIE, a refreshing enhancer to highlight one’s natural beauty. The event served as a testament to POIRET's legacy of innovation and its enduring influence in the beauty industry.

With the success of the VIP kickoff event, POIRET and Frieze are poised to embark on a journey of collaboration that promises to captivate audiences worldwide, solidifying their status as trailblazers in the realms of beauty and contemporary art.

Image Credit: Stefania Rosini