Boy Smells recently celebrated the launch of DEEPER WELL, their second scent collaboration with Grammy award-winning artist Kacey Musgraves. DEEPER WELL is the official scentscape to Kacey’s newest album. The collaboration is a captivating sound-to-scent interpretation of Kacey’s lyrics and themes in her newest album: a re-centering towards embodied wisdom, rich textures of natural life, and inner abundance.

For the candle launch, Kacey and Boy Smells hosted an immersive, multi-sensorial private launch party in NYC featuring a living-garden installation, a nod to the candle’s nourishing scentscape of earthy-gourmand notes. Guests were treated to signature cocktails inspired by the key scent notes; listening station allowed guests to preview the forthcoming DEEPER WELL album.

Kacey Musgraves and Matthew Herman (Co-founder and Creator of Boy Smells) were joined by Karen Elson, Lee Foster, Gigi Burris, Brandon Blackwood, Kim Shui, Sean Garrette, Hunter Abrams, Justin Vivian Bond, West Dakota, Willie Norris, Qween Jean, CT Hedden and more.

Image Credit: Ben Rosser/BFA