Model Alton Mason hosted a moody red NYFW kickoff party with the founders of Venus et Fleur, Seema Bansal-Chadha and Sunny Chadha at the VeF Valentine’s Day PopUp Store in SoHo NY. The buzzy party went late into the night. Guests enjoyed an open bar and hors d’oeuvres while dancing to music by DJ Michelle Francheska, in a sexy red lit room, scented by the stunning Eternity Florals on display.

Staying true to the luxury vibes of the space, guests donned their best red looks, including Alton who arrived in a floor length red fur coat with his abs on display, before a mid-party outfit change into a fitted tank and Yankees cap. Miss NY USA Rachelle di Stasio arrived in a sparkling floor length rose themed gown, while brand founder Seema Bansal-Chadha was in a fitted Norma Kamali cherry red dress with dramatic sleeves, paired with her Loewe Rose Stem heels.

Notable attendees included Alton Mason, Seema Bansal-Chadha, Sunny Chadha, Nick Chadha, Shaun Ross, Leomie Anderson, Jonathan Cheban (foodgod), Yvesmark Chery, Rachelle di Stasio (Miss NY USA ’23), Aweng Ade-Chuol and more

Image Credit: Madeleine Thomas