M·A·C Cosmetics transformed a NY souvenir shop into the “M·A·CMarket” to celebrate the brand’s 40th birthday and the launch of M·A·Cximal Silky Matte Lipstick.

Maxed out with NSFW merchandise fit for Canal Street, the space played host to New York Fashion Week’s most buzzworthy afterparty – taking “I Wear M·A·C” from IYKYK to an instantly iconic fashion statement for leading tastemakers including Danna Paola, Central Cee, Hari Nef, Alex Consani, Paloma Elsesser, Patrick Ta, Meredith Duxbury, Gabbriette, Lourdes Leon, Kelly Rutherford, Sabrina Bahsoon, Olivia Ponton, and KESH. The event also featured performances by JT of City Girls, Uncle Waffles and Aqutie.

“Since our founding, M·A·C has defined beauty trends rather than follow them by immersing itself in the heartbeat of culture,” says Drew Elliott, M·A·C Global Creative Director. “From recently duping the paparazzi with Paris Hilton to co-creating Victoria Monet’s Grammys look, we continue to show the world just how fabulous 40 can be by creating conversations and trends larger than beauty and bringing them to life in a way that only M·A·C can.”

Image Credit:

- Sancho Scott/BFA

- Zach Hilty/BFA