The beauty and fashion crowd celebrated Hourglass Cosmetics, immersing themselves in a sensorial experience that unlocked the transformative power of lip at The Mulberry Soho. Guests traveled through a mirrored corridor into a sleek, reimagined space enveloped in rich color stories reminiscent of the new lip collection. Industry insiders, creators, tastemakers, and VIPs discovered their custom lip combinations, featuring the new Phantom Volumizing Glossy Balm, Shape & Sculpt Lip Liner, & Unlocked Soft Matte Lipstick, and mingled to a DJ set by fashion’s favorite, AMRIT. 

Emily Ratajkowski wears lip combo: Shape and Sculpt Lip Liner in Uncover & Phantom Volumizing Glossy Balm in Thrill 

Helena Christensen wears lip combo: Shape and Sculpt Lip Liner in Incite & Unlocked Soft Matte Lipstick in Red 0 

Notable attendees included Emily Ratajkowski (Model), Lori Harvey (Model), Kelly Rutherford (Actress), Carisa Janes (Hourglass Founder & CEO),  Jacquelyn Jablonski (Model), Hung Vanngo (Makeup Artist), Katie Jane Hughes (Makeup Artist), Bambi Northwood-Blyth (Model), Nam Vo (Makeup Artist), Amrit Tietz (DJ), Rola Ghorab (Model), Julie Gilhart (Tastemaker), Kahlana Barfield Brown (Tastemaker).