To celebrate the strawberry collection and to launch the NEW candle and perfume oil in the UK, a press (including: Hello! Fashion, Mail On Sunday, Cosmetics Business, and The Perfume Society), celebrity (including Amber Rose and Jen Beattie) and Influencers (including: Diego Barrueco, Joseph Albert Serveto, Kat Farmer and Sherri Webster) sensory cocktail party was held at Borough Yards.

Upon arrival, attendees were welcomed by the Pure PR team and were delighted to receive the new pink MALIN+GOETZ tote bag containing the new products which they were able to get engraved in the venue. What added a further element of fun, was the branded claw machine, filled with MALIN+GOETZ minis.

The event's food and drinks menu featured ingredients from the strawberry collection, offering delightful surprises like jasmine-infused duck skewers and grilled prawn skewers with a peppercorn crust.

Throughout the evening, attendees had the opportunity to mingle with each other and the brand team, gaining valuable insights into the brand and its products. The event was also a visual feast, with various photo setups providing the perfect backdrop for guests to capture memorable moments, ensuring that this launch party was a truly immersive and Instagram-worthy experience.