Supermodel and philanthropist Helena Christensen, along with filmmaker & designer Jennifer Elster, hosted a who's who of celebrities at an exclusive event for Reserved Magazine's Issue 3 Launch x J. Elster Pop-Up Store Opening, in Tribeca. Guests included Coldplay frontman Chris Martin, Rosie Perez, Courtney Love, Michael Stipe of REM, a visibly pregnant Tara Subkoff, Karen Erickson of Erickson Beamon, super publicist Mandie Erickson, rapper Luz Wang, and Actress Shalita Grant. Guests enjoyed an interactive atmosphere that included photo prints by Helena Christensen for Reserved Magazine, a J. Elster performance piece entitled Gender Execusion, whilst films by Elster featuring Terrence Howard and Yoko Ono were projected.