Award-winning singer-songwriter, entrepreneur, and activist John Legend announces the launch of LOVED01’s first-ever retail pop-up at Westfield Century City. The immersive store concept will bring the award-winning, skincare brand to life and highlight its mission to treat the needs of melanin-rich skin. With accessibility at its core, the brand aims to democratize skincare with affordably-priced products available at mass retail. The pop-up will feature the brand’s collection of clean, hydrating, and dermatologist-approved products for sale; including the Face + Body Wash, Exfoliating Cleanser, Shave Cream, Toning Mist, Face + Body Moisturizer, and Face + Body Oil, with surprises in store throughout the two-week run.
"At LOVED01, our mission is to celebrate melanin-rich skin and give our customers the love, care, and attention they deserve. What better way to do that than by bringing everyone together,” says Founder John Legend. “I’m so excited to see LOVED01 brought to life in a welcoming, beautifully-crafted space that celebrates the essence of our brand and allows our guests to indulge in a journey of self-care, nourishment, and rejuvenation."
Brand President Kia Lowe adds, "At LOVED01, we believe in celebrating our incredible community at the local level, and that's why we're excited to bring our brand experience to Westfield Century City. Our pop-up is not only a chance to learn about the brand's mission but also an opportunity for customers to test formulas and learn about the products in an engaging way.” Over the next year, LOVED01 aims to expand live experiences to cities around the US.
