Returning to The Governors Ball in New York City for a second year, IHG kicked off the festival weekend with an invitation-only celebration at Hotel Indigo Lower East Side New York’s vibrant rooftop, Mr. Purple. The hotel is immersed in one of NYC’s most energetic neighborhoods, surrounded by unique street art and graffiti – making it the perfect hot spot to take in 360-degree views of Manhattan with sweeping vistas from the rooftop. The event featured a performance by New York-based DJ L3ni, exclusively curated cocktails, light bites, and a station to receive a personalized and festival-inspired airbrushed tote bag.