The PR Net hosted a networking breakfast event and panel discussion on the state of influencer marketing. This panel discussion delved into the current state of influencer marketing and examined the latest tips, tools, and strategies that content creators, influencers, and brands use for successful campaigns and demonstrable ROI.

The panel was moderated by Krystin Lee-Groat, Vice President of Talk Shop, and featured Shannae Ingleton Smith, President & CEO of Kensington Grey; Melua Chance, Partner Manager, Lifestyle & Education at TikTok; and content creator and entrepreneur Sasha Exeter.