The PR Net Future Focus Conference was held at The Wall Street Hotel and brought together top global players in the marketing communications field, to discuss innovative ideas and visionary perspectives that are shaping the future of the industry.

The full day conference featured six panels interspersed with networking sessions and attracted a diverse audience of senior executives from various sectors. Panels were themed around hot topics such as the future of media, Web3 and Metaverse (presented by The 5th Column), what's next in influencer marketing, the new rules of events, the role of purpose in marketing strategy and traditional PR’s relevance in today’s landscape (presented by Muck Rack).

The Future Focus Conference was a resounding success, providing attendees with invaluable insights about the future of the marketing communications industry. The networking breaks peppered throughout the day were embraced by the audience, which included representatives from brands like Virgin Group, American Express, Sephora, Hilton Hotels, Dow Jones, Tend, Mikimoto, Brunello Cucinelli, Small Luxury Hotels Group, Anthropologie, Four Seasons, Proximo Spirits, Air France/KLM, Pernod Ricard and Airbnb and agency leaders from M&C Saatchi, Magrino, Finn Partners, Derris, Day One Agency, WE Communications, KWT Global and LaForce.