Lisa ‘Lele’ Sadoughi hosted her Houston store opening, a fun-filled all-day event at the new River Oaks District location. The event featured VIP clientele, local tastemakers and media, avid collectors, and the designer herself. 

Lisa continues to forge ahead with a customer-first experience model that parallels her brand philosophy: open, bold, and tactile, allowing customers to enter into a world where everyone is encouraged to play and experiment with a new look. As a backdrop and inspiration for the store color palette, Lele tapped into the Custom Lele Sadoughi x NuWallpaper® that launched earlier this year. 

Guests were invited to sip Gorgie energy drinks as they explored the “jewelry box” like store trying on the latest Spring collection including an exclusive ‘Houston’ headband design adorned with hand-sewn charms of Texas, boots and hats.