The PR Net hosted its inaugural ‘Next Gen Awards’ gala at Nubeluz, the new cocktail bar from award-winning Chef José Andrés. The event celebrated agency excellence and recognized the next generation of global PR agencies that foster a culture of inclusivity, innovation, and creativity.

The glamorous event, held on March 14th, brought together some of the brightest and most talented minds in the communications industry and the luxurious location on the 50th floor of The Ritz-Carlton New York, NoMad, offered guests remarkable 270-degree views of the New York City skyline, enhancing the ambiance of the evening.

The PR Net Next Gen Awards champions agencies who have been in business up to and inclusive of 8 years, as the program’s aim is to highlight newer companies in the industry. The submissions were assessed by a committee of highly esteemed industry leaders who reviewed entries against the criteria of innovation, creative thinking, business acumen, and growth.

The honorees and category winners of ‘The PR Net Next Gen Awards’ were celebrated at the event, with the top prize of Next Gen ‘Agency of the Year’ going to Day One Agency. See the other category winners and honorees here.

Nubeluz, the stunning cocktail bar brought to life by Martin Brudnizki Design Studio, provided the perfect backdrop for the event. The stylish interior and modern interpretations of classic cocktails, coupled with the remarkable 270-degree views of the New York City skyline, made Nubeluz an unforgettable location for the celebration. Guests snapped photos against the 500 foot high views of the New York city skyline, backed by musical styling provided by DJ Roman Chappelle, while enjoying drinks by Champagne Pommery,  Community Spirit Vodka, and Martini Prosecco/St Germain.