Target and Who What Wear celebrated the launch of the Who What Wear apparel and accessories collection, available exclusively at Target beginning Jan. 31. The event took place in New York City.  Notable guests included Jessica Alba (actress and Founder of The Honest Company), Kate Bosworth (actress), Jaime King (actress), and Who What Wear Co-Founders, Katherine Power and Hillary Kerr. DJ set by Hannah Bronfman. 

Photo credit: Getty // Dimitrios Kambouris