Venetian brand Golden Goose invited media, celebrities, and KOLs to experience its first U.S.-based co-action format: the Forward Store, in SoHo NYC.

Golden Goose recently unveiled its FORWARD SoHo Store after previously opening doors in Milan and Dubai. Conceptualized with the ambition of lengthening the product life cycle and repairing, this innovative concept revolves around four pillars: Repair, Remake, Resell, and Recycle.

During the evening, Golden Goose offered guests the chance to co-create with Golden Goose DREAM MAKERS, making each product even more unique and one-of-a-kind. There was also an opportunity to fully experience the Repair and Remake services. By encouraging attendees to bring an item from their closet from any brand that needs mending, Golden Goose expressed their commitment to taking care of their community in hopes this restoration will create everlasting memories in each beloved item.

Among the notable guests who attended the special experience: Ashley Park, Paul Forman, Leni Klum, Charlotte D’Alessio, Yovanna Ventura, Maye Musk, Marina Testino, Kiara Nirghin, David Alan Madrick, Shaun Ross, Davis Burleson, Mary Leest, Afrochild, Lucas Jagger, Aditi Mayer, Kia Marie, Jason Reynolds, Kate Bartlett, and more.