DKNY launched their first tennis-inspired capsule collection with an immersive tennis court takeover at the W Hotel in South Beach.

Starting the day, content creators Alicia Pettitt, Chanel Iman, Isabela Grutman, Jasmine Sanders, Martha Graeff, Michelle Salas, Tamia Everett, and Valeria Lipovetsky, rallied alongside Miami tastemakers for personalized tennis clinics, swinging rackets against famed Olympic gold medalist and renowned tennis athlete, Monica Puig. DKNY’s captivating pink invaded the rooftop of the W Hotel, enveloping guests in a playful and immersive tennis experience. The space showcased a custom branded lounge and ‘beetroot’ pink tennis court, nodding to the collection’s signature hue.

Throughout the day, the energy on-court was high, as other notable guests including Anai Reisa, Barbara Boller, Carolina Lindo, Cass Dimicco, London Olive and Nane Miller, among others united in a series of group tennis clinics, basking in the versatility of DKNY sport’s new tennis-inspired capsule. Just off-court, players and guests socialized, lounging to fresh beats by local talents, Diossa and DJ Nigiri, and savoring a variety of light bites and refreshing drinks.