Aerie ushered in the holiday season with a holiday shopping party at its NYC store with long-term brand partners, Aly Raisman and Kelsea Ballerini, and a group of inspiring, REAL women. SHADOW Experiential team produced the event and all its activations including a fun photo booth, a custom embroidery station, a performance by the East Coast Inspirational Singers, a holiday cocoa and coffee bar and a special donut and custom oatmeal bar. 

Throughout the event, guests had the chance to shop Aerie's holiday "IT" lists curated by its brand partners and enjoyed a DJ set by DJ Amrit. Notable guests included Elsa Majimbo, Tayshia Adams, Brianna Joye, Jordan Foster, Nisarah Lewis of Dudette With Sign and more.