This year, The Macallan officially partnered with Art Basel to celebrate the launch of The Macallan M Collection, a range of limited release single malt whiskies, including the 2022 editions of the previously released M and M Black and the brand-new M Copper, which celebrates the brand’s acclaimed Six Pillars.

To commemorate the launch of The M Collection in the US, The Macallan hosted an immersive private celebration of artistry, craftsmanship and creativity at The Bass Museum of Art that transported guests from Miami to The Macallan Spiritual Home in Speyside, Scotland through interactive and innovative technology. 

Jaume Ferras, Global Creative Director for The Macallan, said: “I am incredibly proud to celebrate the launch of The M Collection with our partners at Art Basel and The Bass Museum of Art. As a brand with a longstanding history of uncompromised excellence and supporting the arts, we wanted to create a unique experience that showcased the distinctive attributes of each expression and emphasized the craftsmanship behind The M Collection – a prism into the world of The Macallan.”

To close out the evening celebration, British multifaceted artist James Blake performed live against the backdrop of The Bass featuring AI projection mapping telling the rich history of The Macallan and The M Collection.