International and local media, brand supporters, industry voices, and a cast of top footwear professionals came together at the prestigious Cipriani 25 Broadway in New York City, for an evening of celebration with BIRKENSTOCK. Guests enjoyed interactive exhibitions and installations that paid tribute to the company's orthopedic roots and its focus on foot health in a lively environment that highlighted the nature and natural materials that inspire BIRKENSTOCK, including shoe customization from Three Kings Tattoo and reflexology by Chillhouse. A precursor to the company's 250th anniversary in 2024 the action-packed evening provided the great city of New York an opportunity to experience the heritage of this German brand in a fresh new light. Performers Natalie Hart, Chanese Elifé, Oswin Benjamin, and Nduka the Chief added to the New York ambiance, while DJ MICK performed throughout the evening. 

Guests included Oliver Reichert, David Kahan, Whoopi Goldberg, Mark Holgate, Mary Kate Boylan, Nikki Ogunnaike, Alex White, Willa Bennett, Mordechai Rubenstein, Young Paris, Jian Deleon, Jacob Gallagher, Willow Lindley and more.