In celebration of the launch of National Geographic’s new collection of elevated lifestyle apparel, National Geographic and Hypebeast hosted a launch party at Hypebeast’s flagship store, HBX New York.

The immersive installation opened to the public, marking the first reveal of National Geographic’s lifestyle collection. Debuting as the brand’s first North American apparel project to be designed in-house, the fall line represents one of Earth’s most fascinating environments: the ocean, and the marine life that call it home. With this initial collection, National Geographic aims to inspire people to fall in love with the beauty of the ocean and the importance of protecting it. The in-store installation is open to the public during HBX New York’s regular operating hours. A collection with purpose, every purchase from the National Geographic lifestyle collection helps support the global nonprofit National Geographic Society in its work to protect and illuminate our world through exploration, research, and education.

Guests included A-Trak, Cameron Carter, Christina Paik, Darnell Bernard, Denzel Curry, Diana Veras, Ella Emhoff, Emilythebearrr, Evan Leff, Faith Jaggernauth, Isabella Lalonde, Keith Charles, Lumia Nocito, Miles Greenberg, Phillip Leyesa, Sahara Lin Leung, Sasha Allen, Shaun Bright, Tanner Reese, Valerie Zhang, Vashtie, Venus X, Yaeji, and more.