IN GOOD CO, the creative & purpose-driven marketing agency created and executed Psycho Bunny’s Color Outside the Lines Campaign launch celebration. Color Outside the Lines is their impactful annual campaign focused on self-expression and creativity with 50% of the collection proceeds going to YoungArts Organization, championing the next generation of creatives. The event was set on the Bowery Rooftop with a 360 view of lower Manhattan, while an array of tasteful attendees enjoyed a display of the campaign’s designs, beautifully stylized visuals, an immersive portrait session with Lizzi Egbers and personalized tote bags with the campaign’s patches.
The campaign’s star-studded cast includes Daddy Yankee, Jay Versace, Justise Winslow, Brother Nature, & Kendrick Sampson of Insecure, brought together alongside famed host, the Kid Mero, shot by Louis Brown.
