In celebration of the launch of Y Eau de Toilette, YSL Beauty took over Montauk’s iconic Surf Lodge to offer a one-of-a-kind experience true to the bold individuality and self-expression native to both Lenny Kravitz, the muse behind the fragrance, and the YSL Beauty brand. Y inspires wearers to express and feel the world around them freely; with notes of geranium, French lavender and woody incense, the clear blue of the juice evokes a connection to the sea, wind and natured elements found in Montauk. The consumer experience provided guests an experience meant to capture one’s individuality and personality with custom bottle engravings on-site, cocktails, treats and shoppable product from the brand’s assortment. 

Produced by experiential agency Industria Creative.