ST~GERMAIN Elderflower Liqueur in collaboration with multi-hyphenate artist Jameel Mohammed of KHIRY and Paper Designer Zoe Bradley launched the 2nd Annual Fleuriste ST~GERMAIN -- a veritable paper “fleuriste” or flower shop en français in response to the global flower shortage. The multisensory paper flower shop sought to reimagine the joie de vivre of fresh florals by bringing their eternal joy to life with paper mediums, and spark collaboration and creativity through inspired conversations, exclusive jazz performances, one-of-a-kind bouquets, and whimsical cocktails.