Rémy Martin, Cognac Fine Champagne, and Grammy award-winning artist Usher teamed up in Las Vegas to celebrate the launch of their latest campaign and collaboration, the “Usher x Rémy Martin 1738: A Taste of Passion,” featuring a limited-edition bottle and NFT, whose design was inspired by A.I. integrated technology. The new Rémy Martin 1738 Accord Royal bottle entitled “Usher x 1738 A.I. Powered,” touts a new-age bottle design coupled with the debut of “A Taste of Passion Experience”– a multi-sensory, immersive experience that accompanies Usher’s My Way Las Vegas Residency.

Attendees included Usher, Evan Ross, Sevyn, Duckie Confetti, Joie Chavis, Aliya Janell, Emmanuel Ezugwu, Elijah Kelley, Terrence J, Sarunas Jackson, Tim Streeter, and Randy Williams.