Muck Rack hosted its second Generative Pulse Summit in New York City, convening more than 120 communications, marketing, and AI leaders to explore how generative search is reshaping brand visibility, reputation, and the future of communications.

The day centered on a defining industry question: How can organizations control their narrative inside the machine? Attendees heard from leaders across communications, media, and technology, including speakers from OpenAI, Perplexity, Reddit, Business Insider, Dow Jones, TelevisaUnivision, and more.

Muck Rack's VP of Data & Intelligence, Matt Dzugan, opened the summit with a keynote session and shared new findings from the October 2026 What Is AI Reading? report. The event’s programming explored what AI is saying about brands, how organizations can earn visibility in AI-generated answers, and the measurement frameworks communications teams need to navigate this new form of visibility.

The Summit concluded with a cocktail reception, giving attendees an opportunity to network and continue conversations around the strategies and tools shaping communications in the age of GEO.

Images courtesy of Muck Rack