Public Goods celebrated its retail debut at Pop Up Grocer with a launch party at the New York City grocery store. Bringing together friends of the brand and guests across food, fashion, beauty, media, and design, the evening marked a new chapter for the non-toxic everyday essentials brand as it expands beyond its direct-to-consumer roots.

Guests from fashion, food, and culture included Public Goods co-founders Morgan Hirsh and Michael Ferchak, Pop Up Grocer founder and CEO Emily Schildt, chefs Tara Thomas and Giovanni Luciano, actors Francesca Keller and Annis Kamara, and creators and industry figures including Sofia Coppola, Vogue’s Taylor Lashley and Travel + Leisure’s Julia Morlino.

Guests gathered at 205 Bleecker Street for bites by La Cantine, music, special gifts, and a first-hand look at the collaboration. Five Public Goods staples — Surface Cleaner, Body Wash, Hand Soap, Cleaning Paste and Dish Soap — are now available for purchase on Pop Up Grocer’s shelves through the end of the year. The launch follows Public Goods’ 10th anniversary in 2026, as the brand continues introducing its well-designed everyday essentials at accessible prices through new retail, hospitality, and wholesale touchpoints.

Image credit: Jade Greene