ALICE + OLIVIA by Stacey Bendet celebrated the launch of its exclusive capsule collection with Coca-Cola, marking the iconic American brand’s 140th anniversary with an unforgettable evening in New York City. The collection captures the vibrancy and timeless appeal of Coca-Cola while embracing the colorful, whimsical aesthetic that has become synonymous with ALICE + OLIVIA.

The evening kicked off a three-day takeover of The Little Shop, bringing together New York tastemakers, industry insiders, notable personalities, and friends of the brand, with music by DJ Mia Moretti. Guests enjoyed nostalgic Coca-Cola ice cream floats alongside fun Coca-Cola cocktails.

Known for its playful, interactive experiences, ALICE + OLIVIA brought its signature creativity to the evening with personalized Coca-Cola bottles, custom-embroidered ALICE + OLIVIA x Coca-Cola tote bags, and fashion fortunes courtesy of The Bumbys.

The immersive takeover opened to the public, transforming The Little Shop, a hidden NYC bodega and speakeasy, into a playful ALICE + OLIVIA x Coca-Cola destination. Throughout the weekend, visitors can explore the collaboration firsthand, with the first 50 guests on Saturday and Sunday receiving a special limited-edition gift. 

Image credit: Neil Rasmus/BFA and Astrid Stawiarz/Getty Images for ALICE + OLIVIA