The North Face, one of the world’s leading outdoor brands, is celebrating the legacy of its iconic Nuptse with a new campaign. As the brand marks its 60th anniversary, it also honors the Nuptse, which has been a trusted icon for explorers around the world since its debut in 1992. Now, The North Face is unveiling the next chapter in that legacy: the Pertex Reversible Nuptse and Summit Nuptse.

Notable guests included: Actors Christopher Abbott and Homer Gere, as well as influencers such as Coco and Kaye Bassey, Wallie Liu of The Gortex Hoarders, and more. 

To celebrate the occasion, the brand’s campaign featured next-generation icons including DJ collective Las Flaquitas (Jessica Gjoza, Kaila Burke-Ozuna, and Tatiana Varchola) and The North Face athletes Mountaineer and star of “Everest: The Other Side”, Jim Morrison, 2024 Silver Olympic Medalist Brooke Raboutou, and Snowboarder David Babacar Djité. The North Face APAC Team has also named Chinese actor Yunrui Li as its Brand Ambassador in China, where he will front the brand's regional campaign.

During the evening, guests were welcomed by a live painting demonstration from artist Charlie Dove, a customization station, and the return of the Nuptse truck for interactive experiences. The event also featured performances by a DJ and Las Flaquitas, who were also highlighted in the campaign. 

Image credit: Rommel Demano/BFA