H&M unveils the second installment of Hôtel Hennes in New York City’s Lower East Side. Hôtel Hennes NYC provides a hidden escape tucked within the heart of New York City set against a bold, colorfully designed backdrop with an unconventional cast of characters that occupy the hotel.

To celebrate the grand opening of Hôtel Hennes NYC, H&M hosted a special event for invited guests to explore the hotel and enjoy lite bites at Freemans before ending the night at The Box with a musical performance by Linux and Aquaria. Guests included Cynthia Nixon, Emily Ratajkowski, Irina Shayk, Nicholas Braun, Katie Holmes, Sasha Lane, Alani Figueroa, Anaa Saber, Anthony Urbano, Audrey Peters, Caroline Vazzana, Dylana Suarez, Ellen von Unwerth, Gregory Dellicarpini, Jake Dupont, Jasmine Kennedie, Jonboy Tattoo, Josie Dupont, Laura Jung, Lexi Wood, Melany Rodriguez, Richie Shazam, Ruby Lyn, Thania Peck, TK Quann, Eric Sedeño, Boman Martinez-Reid, Fiffany Luu, Clara Permutter, Alexandra Hildreth, and more.