Paris Hilton, through her nonprofit 11:11 Media Impact and presented by Loop Earplugs, brought together more than 200 neurodivergent creators with a combined audience reach of 500 million+, along with advocates and experts, for UNSTOPPABLE, a first-of-its-kind ADHD creator summit held at Slivington Manor in Los Angeles on October 15. The daylong event featured interactive activations, educational sessions, and candid conversations designed to build community and equip creators with tools to help their audiences better understand ADHD.
Creators in attendance included Lizzo, Haley Baylee, Rebecca Zamolo, Whitney Cummings, Miranda Cosgrove, Elyse Myers, Tanner Smith, Alex Partridge, Nik Hobrecker, and Armani White.
Hosted during ADHD Awareness Month, UNSTOPPABLE grew out of Hilton’s advocacy for the neurodivergent community after she began speaking openly about growing up with undiagnosed ADHD. The goal was to challenge misconceptions, share lived experiences, and explore how greater awareness and understanding can help people embrace and celebrate the ways their minds work.
Recognizing the powerful role creators play in shaping culture, Hilton designed a gathering to educate the creators about their minds so they could then share credible, expert-backed information with their audiences, and then give them the space to connect and play through the Festival portion of the event.
“Bringing UNSTOPPABLE to life has been so special to me. Seeing this community come together, sharing stories, connecting with each other, and celebrating the unique way our minds work is exactly what I hoped today would be. I know what it feels like to grow up feeling misunderstood, and I wanted to create a space where people feel seen, supported, and celebrated for who they are. These creators have the power to take what we shared today to millions of people. If even one person watching their stories feels less alone, more understood, or finally sees their ADHD as something they don’t have to hide, then today has made a difference. And this is just the beginning.”
An Experience Built Around the ADHD Mind
Moving beyond the traditional conference format, UNSTOPPABLE offered an immersive environment designed around how neurodivergent people experience the world. Participants explored interactive, sensory, creative, and regulation-based activations designed to encourage movement, connection, self-expression, and calm, while engaging with experts and fellow creators throughout the day.
The educational program brought together leading voices in neuroscience, mental health, and neurodiversity from Understood.org, Jake Collective, The Mental Health Coalition, The Jed Foundation, and Creators 4 Mental Health. Conversations focused on the science behind ADHD, the importance of combating misinformation, and how creators can share personal stories responsibly while connecting their audiences with credible resources.
The day culminated in a fireside conversation featuring Hilton, Anton Rabie, Co-Founder and Chair of Spin Master® and author of the upcoming book Different: An Unconventional Guide to Becoming Your Best Self, and Stacey Bendet, Founder and CEO of Alice + Olivia, moderated by Nancy Armstrong, Certified ADHD Parenting Coach and creator of the award-winning documentary The Disruptors.
The conversation explored the importance of embracing neurodiversity, challenging childhood misconceptions about ADHD, and finding confidence in the ways people’s minds work differently. The discussion also touched on the role of supportive environments, the power of self-acceptance, and how perceived challenges can become strengths in leadership, creativity, and building a career.
Turning Awareness Into Action
UNSTOPPABLE was designed to extend beyond a single day. The summit also serves as the foundation for a forthcoming public service announcement, produced in partnership with The Mental Health Coalition, featuring intimate portraits of participating creators and celebrities sharing candid reflections on how ADHD has shaped their lives.
“When creators share their ADHD stories, it can help start conversations that may not otherwise happen. And pairing that storytelling with expert-backed information can turn awareness into real support,” said Sarah Greenberg, psychotherapist and vice president of expertise and behavioral health innovation at Understood.org. “At UNSTOPPABLE, leading mental health and neurodivergence experts gave creators facts and trusted resources to better understand their brains, share their stories with confidence, and help their audiences find accurate ADHD information to help them thrive.”
“At Loop, we believe unwanted noise should never stand in the way of enjoying a social event, finding deep focus, or waking fully refreshed. Our brand ethos is to empower people to live life fully and experience the world on their own terms. We’re proud that Loop can be one of the tools people choose to help them embrace their strengths and feel truly unstoppable,” said Dimitri O, Co-founder, Loop Earplugs.
Presented by Loop Earplugs, the summit also reflected the partnership between Hilton and the brand, which grew from Hilton’s personal use of Loop earplugs and her collaboration with the company on a limited-edition Loop Engage™. Throughout October, in recognition of ADHD Awareness Month, Loop is donating a portion of proceeds from every Loop Engage purchase to 11:11 Media Impact, with a guaranteed minimum contribution of $150,000. This support will help fund 11:11 Media Impact’s neurodivergent-focused programming, education in partnership with Understood.org, content aimed at reducing the stigma around ADHD, and initiatives supporting early diagnosis within the neurodivergent community. Additional UNSTOPPABLE partners include Hilton Hotels, United Talent Agency, and Kinetic Sand®.
Image credit: Ashley Osborn and Miranda McDonald
