Destination Toronto hosted a media and creator preview for its “For Toronto, With Love” pop-up at The Ace Hotel in NYC. The activation brings Toronto to New York through the lens of four Toronto-based artists and makers, each of whom created a limited-edition item inspired by their own relationship with the city. Erika Flores created a silk scarf inspired by Toronto’s waterfront, women’s sports and community; Will Abanador of SarmAdor created UNRUSHED, a custom fragrance inspired by sports, design and his Filipino heritage; Chef Jeff Kang of Oroshi Fish Co. created a furikake seasoning inspired by Toronto’s diverse culinary scene; and Kit Weyman of Born Ready created a baseball cap inspired by Toronto’s baseball culture and Vladimir Guerrero Jr.
The centerpiece of the pop-up is a custom vending machine where visitors can receive one of the four limited-edition pieces. Rather than a traditional souvenir, each item offers a different entry point into Toronto through food, art, fragrance, sports, and culture.
Image credit: Victor Castro