OLEHENRIKSEN brought Scandinavian candy culture to New York City with Scandiland, an immersive pop-up celebrating the launch of Scandi Candy Pout Preserve. Ahead of the product’s October 22 debut, an exclusive influencer and media hour offered guests an early look at the new lip treatment through candy-inspired installations, product try-on moments, exclusive merchandise, and sweet treats.

VIP guests included Halley Kate, Jaz Smith, Payton Purther, and Julia Mervis. Scandiland brought the brand’s viral lip care franchise offline with a colorful, candy-inspired experience designed for beauty discovery and social sharing.

Images courtesy of OLEHENRIKSEN