LUAR and The Standard unveil an exclusive collaboration celebrating the debut of LUAR’s first-ever swim collection. The partnership introduces a limited-edition LUAR x The Standard swim brief in The Standard’s signature sunshine yellow, available at select Standard resort properties and online.
Designed by LUAR Creative Director Raul Lopez and The Standard, the exclusive limited-edition swim brief, created in the hotel’s signature sunshine yellow, complete with LUAR's iconic monogram hardware, captures the shared spirit of two brands that fiercely champion individuality, culture, and the spaces where people come together. Designed for the people who move seamlessly between the beach, the bar, and wherever the night ends.
Set against the vibrant backdrop of The Standard, Ibiza, LUAR and The Standard hosted an intimate dinner at UP rooftop restaurant and bar on September 27th. The evening unveiled the collection campaign shot on property and brought together leading figures from the worlds of fashion, art and culture for an evening that captured the spirit of the collaboration.
Guests included Raul Lopez, Founder of LUAR, Alva Galim, Laura Casto Poorta, Aimee Phillips, Cary Tauben and Fiona Jane.
The event marks the latest chapter in The Standard’s global ShoptheStandard collaboration series, a curated roster of partnerships spanning fashion, art, and culture, each united by originality, a commitment to cultural connection and self-expression.
"At The Standard, we've always believed hospitality is about cultivating the conditions for culture to happen," said Karla Evans, Head of Brand Marketing & Culture, The Lifestyle Group, Hyatt. "LUAR brings high fashion in much the same way, through community, individuality, and a clear point of view.
This collaboration felt inevitable." “This collaboration felt really natural because there’s a shared spirit of community, individuality, and just having a good time. For me, The Standard has always been more than a hotel. It’s a place where people come together, where you see different worlds collide and culture happens naturally. That’s very much how I think about LUAR too. We’re both creating spaces for people to be themselves, to connect, and to experience something unexpected," said Raul Lopez, Founder and Creative Director of LUAR.
Beyond the event, LUAR will take over The Standard, Ibiza boutique, debuting the exclusive swim brief alongside the brand’s poolside essentials for a one-month pop-up.
Image credit: Julio Feroz
