Stetson & THE GREAT. celebrated their collaboration with a night of country music and Americana at Lucinda's, the East Village honky-tonk. The two brands turned the Avenue A room into a western social club for the evening, with a live band, Gotham Burgers and late-night bites, custom cocktails, including Stetson Bourbon, and a live chain-stitch station where guests watched the collaboration's bandanas embroidered to order. Friends of both houses – musicians, media, stylists and creatives – filled the bar until last call.

Notable attendees included Emily Current, Meritt Elliott, Robert Dundon, Hannah Meloche, Casimere Jollette, Violet Savage, Carlisle Aikens, Monica Aksamit, Elysia Berman, Rachel Grace Noyer, and more.

The Fall 2026 collection is the second chapter of the partnership, following its Spring 2026 debut. Where the first arrived in sun-bleached creams and chambray blues, Fall turns toward deep navy, maroon, black, and warm tobacco, trading floral embroidery for intricate soutache trim and heavily textured lace. The collaboration's signature belt assortment returns in expanded and bolder forms, including a new corset style, alongside a new Ridge Hat, two new boot silhouettes in woven and inlaid leather, and the Western Paisley Scarf in new seasonal colorways.

Image credit: Weston Kloefkorn