Pacsun, the purpose-driven specialty fashion retailer rooted in youth culture, and acclaimed fashion designer and creative director Sami Miró officially celebrated the highly anticipated launch of THE RÓSE by Sami Miró, with an intimate evening at Barr Seco.

Hosted by Miró at one of her favorite local natural wine bars, the exclusive gathering brought together close friends and top attendees, including actor Chace Crawford, actress Haley Law, and entrepreneur and actress Karrueche Tran, for a first look at the project, which has been quietly in development for over a year.

Attendees joined in to celebrate the brand’s debut collection, chapter one. The launch builds on her decade-long work at the intersection of fashion, ingenuity, and conscious design. Through THE RÓSE, Miró brings that perspective into a new lifestyle wardrobe designed for everyday wear without compromising on workmanship, detail, or longevity.

The 25-piece collection introduces Miró’s unique approach to sharp silhouettes, modern edge, and considered craftsmanship at a more accessible price point, bringing her visionary design perspective to a new wave of women.

Image credit: Phillip Faraone/Getty Images for Pacsun