Target offered a first look at a Target by Design, a New Museum Retail Experience open to New Yorkers for just two days. The experience unfolds across three immersive rooms, and its debut event featured DJ sets by SOFI TUKKER, Amrit Tietz, and Louise Chen.

The archival presentation and art pop-up culminated in a bespoke line of bags created by a collective of established and emerging designers. Featured contributors included Public School New York design duo Dao-Yi Chow and Maxwell Osborne, whose design was donned by Katie Holmes earlier this week. Additional designers included Chloë Sevigny, Venus Williams, Laila Gohar, Max Alexander, Kahlana Barfield Brown and Daniel Arsham, alongside emerging designers from Pensole Lewis College of Business and Design. 

Image credit: Michelle Kammerman/BFA