Saatva, America's Smarter Luxury Sleep company, celebrated the launch of its first location in New England with an intimate gathering at its immersive, 4,500-square-foot Viewing Room at Newbury Street, Boston. Located in the heart of Back Bay, the Viewing Room was conceptualized by the company's new interior designer partner, Devin Hines to be more than a standard mattress store. As part of the VIP cocktail event, top-tier local media and Boston-based interior designers enjoyed a walkthrough of the space, showcasing the intersection of quality sleep and modern retail technology. The exclusive gathering was followed by the grand opening event and a ribbon-cutting ceremony, led by Saatva CEO Ron Rudzin, Interior Designer Devin Hines, and Parrish Chapman, Director of B2B Display Sales at Samsung. The guest of honor for the occasion, local Dream Interpreter, Tarek Mahmoud offered personalized dream readings to all guests. Delicious hors d'oeuvres and custom cocktails by popular local Italian restaurant, CAPO rounded out the celebration, along with luxurious sleep kits presented to editors and interior designers featuring items from Saatva’s upcoming spring/summer 2022 home fragrance and travel collections, as well as a custom chocolate assortment by Mast Brothers, a New York-based organic chocolatier.