To celebrate the launch of the Innovation Stories Cherish Waste Collection, the fifth drop in its sustainability initiative, Innovation Stories, H&M transformed Studio 525 in New York City into an immersive experience championing the impact of sustainable choices. Through Cherish Waste, a collection that embodies love and intimacy, H&M illuminates how sustainable materials and processes require finding a new love for the old. Each installation in the exhibition demonstrates how the fashion industry can rebuild the system using forward thinking materials and innovative technologies. Attendees included Winnie Harlow, Barbie Ferreira, Evan Mock, Richie Shazam, Ella Emhoff, Kate Bartlett, James Turlington, Reign Judge, Audrey Peters, Ashley Ballard, and more.