Following the launch of Jameson's It's What You Bring campaign with global music superstar J Balvin that celebrates soccer culture, the brand hosted an unforgettable night for fans ahead of the final match.

At House of GOAL – Brooklyn’s premier cultural soccer festival in Industry City – Jameson’s celebration brought together fans, creators and VIPs for an evening that blended soccer, music, and community. Following a Jameson watch party for the third-place play-off match, guests were treated to a surprise performance by J Balvin, who took the Jameson stage and performed some of his most popular hits.

VIP attendees included KidSuper founder Colm Dillane, Bachelor Nation’s Blake Horstmann, Love is Blind’s Giannina Gibelli, Scarlett Red, Sergio Farias, Rebecca Borrero, Ellie Williams, Valery Alegria, Melanie Demi, Jackie Garza, the Parceros United Colombian soccer fan group and many more. 

Image credit: Getty Images for Jameson