LOFT continued its Summer of LOFT tour with a debut sponsorship and brand activation at Palm Tree Music Festival in the Hamptons.

Festival goers lined up for the Summer of LOFT activation for a chance to win custom merch, gift cards, and more by playing LOFT Plinko, as well as a souvenir photo in the LOFT x Palm Tree co-branded photobooth and branded cotton candy. Guests could also shop LOFT’s iconic Denim Jackets and Perfect Tanks and receive free customization with festival patches. 

Among the 10,000+ attendees at the music festival was Model Camille Kostek, who was spotted in LOFT’s Palm Club suite, wearing LOFT’s Twill Cargo Jacket, Lou & Grey Baby Tee, Rivete Wide Leg Jeans, and Elongated Shoulder Bag from the brand’s summer collection.

Image credit: Jason Lowrie/BFA