Jeff Gerstel, President of dressbarn, and Hilary Rhoda, celebrated the launch of the retailer's Fall 2015 ad campaign. The Fall 2015 campaign was shot by famed fashion photographer Patrick Demarchelier and stars supermodel Hilary Rhoda. The campaign has some fun with the brands namesake with a cast of barnyard animals with high fashion impact. This marks the first time the company has enlisted and featured world-renowned talent in its 53-year history.

The event included a monogramming station by Eric Villency and a 3D custom lipstick printer by Mink. Guests were also invited to appear in the dressbarn #labelmeconfident fall campaign with a photo booth featuring a green screen of barn animals. The hashtag brings the dressbarn story to life and demonstrates how labels or names are only as meaningful as the women who wear them.