The renown global lingerie retailer with over 60 global boutiques worldwide chose the Magic City as its first East Coast location and launched its newest campaign featuring LGBTQ+ star, Carmen Carrera. For the grand opening on Thursday, February 17th - the brand drew out hundreds of guests to shop, party, and celebrate the sultry retailer. Honey Birdette campaign models Zita Vass, Tiah Eckhardt and the newest Honey, LGBTQ+ superstar, Carmen Carrera all showed up in HB lingerie to celebrate with the brand’s founder, Eloise Monaghan and the all-female-executive team - in a true celebration of women. DJ Anna de Farran spun beats all night while guests interacted with games winning up to $1,000 in HB gift cards, massage oils, candles and more.