Nordstrom and adidas hosted a cocktail event to celebrate the opening of adidas at The Corner at Nordstrom NYC Flagship, marking the launch of their national retail partnership in honor of the FIFA World Cup 2026™ - the world's largest sporting event and the first to be hosted in North America since 1994.
Notable guests to attend included Oscar Isaac, Hasan Minhaj, Ronny Chieng, Jack Innanen, Lola Consuelos, Marcel Ruiz, Lucy Freyer, Jess Xu, Chelsea Henriquez, Dorrit Li, and more.
Guests gathered at The Corner for an evening of light bites, cocktails, and a branded martini ice luge, desserts From Lucie, a COSSA New York upcycled jersey exhibit, live DJ sets by Goldie Harris and Rae Sada, custom laser engraving, heat press personalization, a campaign screening, a newspaper display wall, and more.
Spanning 35 Nordstrom doors nationwide, the partnership is anchored by an immersive adidas at The Corner installation at the Nordstrom NYC Flagship, a dedicated shop-in-shop at Nordstrom Downtown Seattle, and a curated adidas presentation across 33 Nordstrom stores in World Cup match cities, making Nordstrom the premier retail destination for World Cup culture from coast to coast.
Nordstrom and adidas invite customers to experience adidas at The Corner, a one-of-a-kind World Cup destination at the Nordstrom NYC Flagship and part of an ongoing series of pop-ups and brand experiences in the dedicated space at the corner of 57th and Broadway. Kicking off with customer activations through opening weekend, The Corner brings the partnership's sport-meets-style vision to life through an exclusive edit of the adidas World Cup assortment, organized by country and styled head to toe through a fashion-forward lens that reflects the convergence of sport, style and culture. The installation runs through July 26.
Throughout the tournament, weekly activations at adidas at The Corner, Nordstrom NYC will feature country-inspired gifts, customization experiences, and sweepstakes celebrating Japan, Mexico, Colombia, and Argentina - kicking off June 6th and running through a closing celebration on July 22nd.
The collection is available now at adidas at The Corner at the Nordstrom NYC Flagship, Nordstrom Downtown Seattle and 33 additional Nordstrom doors in World Cup match cities including Los Angeles, New Jersey, Philadelphia, Dallas, Houston, Kansas City, Atlanta and Miami, as well as on Nordstrom.com.
Image credit: Jacob Feingold/BFA
